Photo by myself, of the Van Leeuwen Artisanal Ice Cream truck. There are a few of these in New York - one in Soho, one in the Village, and another that circles around, and docks anywhere.
I didn't have time to grab a taste, but from the looks of the truck, this stuff must be good.
It's also pricey. A large cone cost over $6, and shakes were over $7. But it's organic and hormone-free, served in biodegradable cups.
Everything about this ice cream sounds intriguing - its creator is a 24-year old ex-Good Humor driver, some of its profits go toward saving the planet, and the roster of flavors includes Red Currant, Ginger and Peppermint and Chip.
There seems to be a trend in places that serve fancy, edible indulgences, like Grom gelato, Pinkberry shakes, and Rice to Riches rice pudding. The economy might be hurting, but folks can't give up their small indulgences!
For more about Van Leeuwen, click here.
On Seeing the World from a Different Lens and Come and Get It.