Photo by myself at 5th Avenue and 41st Street, in Midtown.
Just out of frame on the left, an enormous graphic reads, 'What is your Andaz?' surrounded by curly-q's. The right of the graphic is filled with items signifying New York today: fire hydrants, people in love on the subway platforms and falafel carts.
You might think the billboard is leftover from Valentine's Day (perhaps it was unveiled at that time?). It's actually an advertisement for the Hotel Andaz, the new luxury arm of the Hyatt chain. A new hotel will open at this location, this Spring.
As in any large scale endeavor, you have to a) create a lot of hype and expectation, b) open to the public and on time, then c) earn rave reviews, which then generate more hype, and so on.
Remember when I stumbled upon old jazz great Guiseppi Logan by chance in Tompkins Square Park? Well, fortunately for us all, he will be performing this week in Philadelphia. The Ars Nova Workshop, a non-profit experimental jazz group in Philly, is organizing the event.
Logan will be performing in a jazz quintet at the Philadelphia Art Alliance. Tickets are a mere $12.
Click here for the Ars Nova website. My photo of Mr. Logan is there, along with articles and a sample of Logan's music.
Related posts: The View from New York and the Plaza Hotel, The Royalton, Renovated and Guiseppe Logan, Performing in Tompkins Square Park.