The man is carrying a bag that says Italy is Eataly. Eataly is a large new uber-foodie venue, just steps away from the Flatiron Building, on Fifth Avenue.
I have yet to venture inside Eataly, which opened a month ago, but I've heard about it from friends. It is a 50,000 square foot, gigantic high-end paradise, complete with restaurants, food stalls, a bakery, cooking school and pasta counter.
Eataly is the brainchild of Mario Batali, Lidia Bastianich and Joe Bastianich (who is both Lidia's son and Mario's business partner).
I've been told that the place has been mobbed with people since opening day. With such a cooking pedigree, how can it not?
This is the first North American location for the Eataly empire. Other locations include several outlets in Japan and of course, Italy. I am certain a world takeover is in the works.
For some lip-smacking photos of the interior, visit the NY Eater site, here.
Related posts: Lower Fifth Avenue, Veteran's Day Parade, on Fifth Avenue and Strolling Down Fifth Avenue, Hand in Hand.