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Sunday, January 17, 2010

Through the Looking-Glass, in Midtown

MoMA Poster, NYC
Photo by myself in Midtown, around 42nd Street and Sixth Avenue.

A large poster advertising the Museum of Modern Art at its PS1 location in Queens was on display in Midtown. The poster interacted with its location, seeming to depict an indoor pool beyond the glass.

I've heard about the installation depicted in the poster: museum-goers look down as if into a swimming pool. Meanwhile, other museum-goers are below a pane of glass and look up as if from the bottom of a pool. It's a clever installation made more believable because water skims the glass that divides the two groups of people.

The poster itself plays on the installation, by using the glass of the building as its frame of reference. The people in the poster are full size, so they relate to the real onlookers outside, on the sidewalk.

To see more of the PS1 exhibit, which is on display until March 1st, click here.

Related posts: Art Underground, the MoMA Way, East (Side) Versus West (Side) and What's on the Walls, Underground.


Susu Paris Chic said...

MoMa... I gotta get there... soon! In May when I come... sans doute!

Luis Gomez said...

This is really cool. Great capture.

Fredrik said...

At first I thought it was the real pool, not a poster. Cool effect.

Christchurch Photo Diary said...

Wow, that is an interesting concept. Thanks for the link too.