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Friday, February 13, 2009

On Display at Atlantic/Pacific, Brooklyn

MoMA Brooklyn Installation, NYC
Photo by myself in the Atlantic/Pacific subway station in Brooklyn.

A major hub in Brooklyn has been overtaken by a temporary installation by MoMA. Now until March 5, the billboards have been replaced with large scale photographs and reproductions from the Museum of Modern Art's collection.

The Museum hopes to lure Brooklynites over for a visit to see the real stuff.


Several days ago I posted a a photo of the guerilla graphics that have overtaken the Atlantic/Pacific subway station in a big way. Dozens of steel columns have been covered with bold graphics announcing a forthcoming installation on behalf of MoMA, the Museum of Modern Art.

All the billboards in the sprawling station have been replaced with huge images of artwork. Color photographs have been mounted on lightboxes on the walls. The effect is both subtle and striking.

If you didn't know any better, you wouldn't notice anything different. On closer inspection, you notice that there are no words on images. No catchy slogans, no ad copy, nothing. It's just pure image.

Next to each art piece is the traditional caption showing the artist, name of the piece and creation date. You are in a public museum, of sorts.

Jackson Pollack splatter murals, Cindy Sherman self-portraits and Monet landscapes grace the walls. It's art as advertising, with the message that MoMA is art.

MoMA is Impressionism and Abstract Expressionism and photography. The museum is one-stop shopping, just a subway ride away.

MoMA Brooklyn Installation, NYC

Related posts: Art Underground, the MoMA Way, On Navigating the City and The Subway Platform, 59th Street.


Olivier said...

une belle exposition de photos dans le métro , je préfère la 1ere en b&sw

Anonymous said...

Art rushing into the subway systems - mmm... I like it, I like it! This is great about a big city. Things like these are at our reach. In smaller cities, art doesn't enter our every day spaces, what a shame! Enjoy your NY weekend!

fishwithoutbicycle said...

I love it, it's a shame it's only temporary!! Enjoy your Valentines weekend Kitty.

Jen of MadeByGirl said...

I really like the shots on your blog....I'm from NYC and lived in Manhattan for years. Miss it...living in boring Las Vegas now...

Jen Ramos
'Cards & Prints You'll Love...'

valeria said...

My jaw dropped, this is a fantastic pic, Kitty!
Hope you are having a lovely week-end!