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Tuesday, March 30, 2010

On Hotels and Hype, along Fifth Avenue and Beyond

Hotel Andaz, NYC
Photo by myself at 5th Avenue and 41st Street, in Midtown.

Just out of frame on the left, an enormous graphic reads, 'What is your Andaz?' surrounded by curly-q's. The right of the graphic is filled with items signifying New York today: fire hydrants, people in love on the subway platforms and falafel carts.

You might think the billboard is leftover from Valentine's Day (perhaps it was unveiled at that time?). It's actually an advertisement for the Hotel Andaz, the new luxury arm of the Hyatt chain. A new hotel will open at this location, this Spring.

As in any large scale endeavor, you have to a) create a lot of hype and expectation, b) open to the public and on time, then c) earn rave reviews, which then generate more hype, and so on.


Remember when I stumbled upon old jazz great Guiseppi Logan by chance in Tompkins Square Park? Well, fortunately for us all, he will be performing this week in Philadelphia. The Ars Nova Workshop, a non-profit experimental jazz group in Philly, is organizing the event.

Logan will be performing in a jazz quintet at the Philadelphia Art Alliance. Tickets are a mere $12.

Click here for the Ars Nova website. My photo of Mr. Logan is there, along with articles and a sample of Logan's music.

Related posts: The View from New York and the Plaza Hotel, The Royalton, Renovated and Guiseppe Logan, Performing in Tompkins Square Park.


elsie said...

this shot is amazing I love the color and maybe I'm a "sucker" but I'm totally drawn in!

Olivier said...

un mur d'art moderne ;o)

frankdejol said...

Fantastic shot.

Don said...

I guess the writing is on the wall.
Nice shot.

T. Becque said...

Love all the red - how perfect, the car, the trashcan, the wall! Great blog!

dianasfaria.com said...

I love all the reds.

Pat said...

That's a great shot, and that same-colored car did you a service by parking there!

Terry at Blue Kitchen said...

Yeah, it's hype, Kitty. But it's also imparting a sense of style and anticipation. Imagine how boring if that much construction plywood were just painted a solid color--or worse, left unpainted. As an architect, you know how important it is to sell the sizzle, I'm sure.

Louis la Vache said...

This would have been a fine entry for the RED theme day today! Let's just say you were early with your contribution!

Kitty said...

Thanks everyone!
I thought this graphic was pretty successful. There is just so much going on, it draws you in.

Louis, I am kicking myself for not holding out until April 1. I didn't realize the theme for Theme Day.

Oh well. You live, you learn!

New York said...

Nice picture ! Congrats !